Prediction market trading is coming to Canada, attracting high-profile attention in the news and social media. Marketed as a way to bet on the future and potentially profit from being right, they may sound simple. But beneath the buzz, they raise important questions: What behaviours do they encourage? Who benefits from these trades? And do these markets support Canadians’ long-term financial goals — or put them at risk? Here’s what Canadians should know about prediction markets before getting involved.

What are prediction markets?

Prediction markets allow participants to speculate on whether a real-world event will occur by buying and selling event contracts. In Canada, regulators have limited prediction market trading to economic forecasts, environmental forecasts, and financial indicators.

Figure 1: Prediction market example

Infographic explaining how a prediction market works. A crystal ball asks, “Is it going to rain in 30 days?” Traders can buy a YES contract or a NO contract. Before settlement, the contract price can change based on what other traders believe will happen, and traders may be able to sell early to lock in gains or limit losses. At settlement, a correct prediction results in the contract paying out, while an incorrect prediction results in the contract expiring worthless.

Why are prediction markets gaining attention?

Part of the appeal of prediction markets is how they are designed to feel. They are fast-moving, interactive, and built around quick feedback. With a steady stream of new “opportunities” tied to current events, they can make trading feel engaging — almost game-like… one big reason prediction markets have gained momentum.

Novelty also plays a role. Prediction markets are new to Canada and like many new financial opportunities, can spark curiosity and FOMO. But curiosity is not a reason to invest and new doesn’t necessarily mean worth pursuing.

Are prediction markets a form of investing?

Despite some similarities in language, prediction market trading is speculation, not investing (see Figure 2). In fact, some would argue they share more in common with gambling.

Figure 2: Prediction market trading vs. long-term investing

  Prediction market trading Long-term investing
What you own A speculative position tied to a yes/no outcome Assets with underlying value
The psychology Fast feedback, win or lose outcomes, constant engagement, endless “opportunities”

Discipline, patience, and a long-term perspective

Recovery potential If held to settlement and the chosen outcome is incorrect, the position may lose its full value

Diversified portfolios can recover from market volatility and downturns and continue compounding over time

What it’s for Shorter-term speculation Longer-term wealth creation

What risks do prediction markets pose for long-term investors?

The concern is not just the risk of losing one trade. For long-term investors, the bigger risk prediction markets pose is losing sight of their financial plan.  These markets encourage quick decisions, fast feedback, and chasing short-term outcomes. Over time, that mindset can pull investors away from the structure, discipline, and patience needed to pursue long-term goals and build wealth over time.

Considering prediction market trading? Before getting involved, it’s worth pausing and asking yourself a few simple questions:

  • Am I being influenced by FOMO?
  • Would I still make this trade if it weren’t so easy to access?
  • Does this help me build my financial future, or pull me away from it?

If any of these answers are unclear, that uncertainty may be telling you something. A Scotiabank advisor can help you answer these questions and help you look beyond the short-term appeal of prediction markets.

By the numbers

~70% of prediction market users lose money — gains concentrate among automated traders, not everyday investors.1

1% of prediction market users capture 77% of all profits.2

2017 the year Canadian securities regulators banned short term binary contracts citing concerns around fraud and potential investor harm.3 Canadian regulators have since permitted a narrow subset under strict conditions.4

What should investors focus on instead?

The reality is that investors do not need a string of correct predictions to be successful. They need a plan — and an investment solution designed to support it. Rather than depending on a single yes-or-no outcome, diversified portfolios like Scotia Essentials Portfolios are designed to help Canadians stay invested across a broad range of opportunities. Each portfolio includes a mix of asset classes, global markets, and investment styles to balance risk and reward and help grow savings over the long term.

Funds set aside for retirement, a child’s education, or other long-term goals deserve care and should be invested in alignment with an investor’s time horizon, investment objectives, and risk tolerance.

Hear from our portfolio managers

“If you have one correct prediction, that's an isolated gain — you have to do it again and again to keep winning. Even a bet with 90% odds still carries a 10% chance you lose everything. A portfolio, on the other hand, compounds on an ongoing basis. The only thing you need to be right about is your own circumstances: your time horizon, your goals. That's something you work through with an advisor, not something you have to predict.”

- Mark Fairbairn, Vice President and Portfolio Manager, Multi-Asset Management Team

To hear the full take, check out our podcast on prediction markets.

Bottom line

Prediction markets may be coming to Canada, but the fundamentals of long-term investing haven’t changed: investors still need a clear plan, a diversified portfolio aligned to their goals, and the discipline to stay focused through uncertainty.

That’s where financial advice makes the difference. An advisor can help you look beyond short-term trends, avoid distractions, and keep the focus where it belongs: on your goals, time horizon, and long-term financial future.

Planning beats predicting — especially when it comes to your financial future.

Speak with a Scotia advisor to review your plan and stay focused on what matters most.