Markets can be unpredictable and often defy expectations - and 2025 was no different. Political upheaval, tariffs, and recession warnings dominated headlines last year. Yet despite the doom and gloom, markets soared to new highs, reinforcing the value of staying disciplined, diversified, and focused on the long-term. In this article, we recap 2025 by the numbers and three top investing lessons to help you navigate opportunities in 2026.

2025 by the numbers

O Canada! 

31.7%

While market headlines fixated on the U.S. tech boom, Canada quietly delivered a standout performance. Canadian stocks returned 31.7% in 2025, marking their strongest annual returns since the post-financial-crisis rebound in 2009. Turns out, the Great White North isn’t just polite—it’s profitable.

Diversification delivered

14.9%

Volatility tested investors throughout the year, but diversification proved its worth. A balanced portfolio returned 14.9% in 2025, delivering double-digit returns for the third straight year. Three years in a row? That’s not a fluke, that’s a formula.

Interest rate relief

-1.00%

The Bank of Canada hit the "lower rates" button four times in 2025, bringing the policy rate down a full percentage point (or 100 basis points). That puts rates back toward levels considered more neutral for the economy—where policy isn’t pushing growth or holding it back, and inflation is near target. The U.S. Federal Reserve wasn't far behind, cutting three consecutive times to close out the year for a total drop of 0.75%. A decline that sparks relief instead of panic.

Tech stayed hot

24.0%

AI stocks extended their winning streak, driving the U.S. tech sector to gain 24%. In 2025, AI didn’t just advance—it became embedded in everyday life and business, proving its ability to push past being just a trend into becoming a transformative technology.

Tariff troubles

9.1M

Tariffs dominated the conversation in 2025, with Canadians searching the term over 9.1 million times, as businesses and consumers scrambled to make sense of shifting trade dynamics. A taxing topic, in every sense of the word.

New all-time highs

39

The U.S. stock market hit 39 new record highs in 2025, fueled by strong earnings, tech momentum, and easing rate pressures. The bull market marched on.

Top 3 investing lessons from 2025

Lesson #1: Portfolios persist past politics

A tongue twister, but it’s true! Political uncertainty dominated 2025. From U.S. President Donald Trump's inauguration, relentless tariff announcements, the longest government shutdown in U.S. history, and a snap election right here in Canada, the year was packed with political drama. If you were looking for a reason to not invest, the political headlines built up a wall of worry that offered plenty (Figure 1).

This wall of worry didn't stop markets—they climbed over it. So why the disconnect? Markets tend to react quickly to perceived worst-case scenarios, but as we saw repeatedly in 2025, reality rarely matched the drama of the headlines. Policy changes often take time, get watered down, or never materialize at all. Investors who waited for the political "all-clear" signal sat on the sidelines while markets marched higher. The most profitable decision for investors wasn’t about politics—it was about staying invested for the long term and not letting political turmoil derail their portfolio.

Lesson #2: Opportunity knows no borders

Canadian markets aren't known for grabbing attention. We often fly under the radar, delivering results in quiet fashion—no surprise there, eh? It's easy to overlook what's happening in your own backyard when headlines keep directing attention south of the border. But as we learned in 2025, the top markets aren’t always the loudest. Canada delivered one of its best performances in decades, reminding us that investment gains don't always require a border crossing—sometimes the best ones are closer than you think.

And it wasn’t just Canada. Markets across the globe posted strong gains (see Figure 2). Opportunity showed up across different markets, and the key was being positioned to benefit. No one knows where the next winner will come from, but being globally diversified means you're already positioned to take advantage no matter where it emerges.

Figure 2: A world of opportunity

A horizontal bar chart showing the 2025 calendar returns for major markets. It highlights Canadian Equities was the top performing with a return of 31.7% while U.S equities was lower down with a return of 12.4%. The balanced portfolio which is highlighted in red sits in the middle with a return of 15.2%

If you were invested in Scotia Portfolio Solutions, you would’ve captured the global upside we saw in 2025— and it’s designed to help you stay positioned for future opportunities. Diversification and professional management, all in one solution.

Lesson #3: Discipline beats prediction

From the very beginning of 2025, economists said a recession was inevitable. The reasons piled up: stalled economic growth, escalating geopolitical conflicts, mounting job losses, and an AI bubble ready to burst—to name a few. And yet, markets proved resilient.

Nowhere were predictions more rampant—or panic more intense—than “Liberation Day” in April. When the Trump administration announced sweeping tariffs, markets didn't just dip, they plunged. The U.S. saw its sharpest two-day drop since the throes of the COVID-19 pandemic in March 2020, falling over 10%. It felt like the long-awaited recession had finally shown up. Investors who'd been nervously watching the headlines got their confirmation—time to sell and get out. But then? Not even one week later, everything flipped. A tariff pause sparked a nearly 10% single-day rally, one of the swiftest and strongest market recoveries since the financial crisis in 2008. The investors who panic-sold to cut losses? They missed the rebound.

Figure 3: The difference of a day

A stacked area graph showing two diverging line graphs of the S&P 500, one which shows that staying invested throughout 2025 would be provide a return of 12.3% while not being invested in the single best day of April 9th would result in a return of 2.5%. The area between the graph shows the opportunity cost of missing the best day in the market in 2025.

Think you can time it?

Getting into the business of predicting a recession isn’t lucrative work. In fact, even the professionals can get it wrong. Economists often joke that they’ve predicted “nine out of the last five recessions”, referencing their challenged track record to predict recessions accurately.

Trying to predict the perfect moment to jump in or out of the market sounds smart in theory. But 2025 showed why it's nearly impossible to pull off—even most experts don’t get it right. The winning strategy usually isn’t guessing what comes next, but rather staying disciplined and invested.

Looking ahead to 2026

If 2025 taught us anything, it's that the principles of smart investing remain constant even when markets feel anything but. Political uncertainty tested our patience, global markets challenged our assumptions, and discipline proved to outweigh prediction. As we look toward 2026, these lessons aren't just a reflection on the past year—they're a roadmap forward.

  • Portfolios persist past politics. Don't let political noise derail your plan. Fundamentals matter more than rhetoric, and policy outcomes are rarely as extreme as the headlines suggest.
  • Opportunity knows no borders. The globe’s round—if you only look at one side, you’re missing half of it. A diversified portfolio can help ensure you're ready to catch the next winner, wherever it emerges.
  • Discipline beats prediction. Time in the market matters more than timing the market. Staying invested is how you capture growth.

Uncertainty is normal, but navigating it doesn't have to be overwhelming. Your Scotiabank advisor can help you review your plan, stress-test your strategy, and make sure you're positioned for whatever 2026 brings.

Ready to tackle 2026 with confidence?

 

Meet with your Scotiabank advisor to review your portfolio and ensure your investment strategy aligns with your goals for the year ahead.